Tactique has served a wide range of B2B, B2C, and nonprofit companies, as well as solopreneurs and new entrepreneurs, since Linda Jew launched the company in 1999, including those in the education, entertainment, health, property management, retail, and technology industries.

Prior to Tactique, Linda spent fifteen years in agency- and client-side advertising and marketing with companies including BBDO and IBM. Clients ranged from small companies, such as French publisher Nouvelles Images and tech start-up Relevant Knowledge, to multinational corporations, including DuPont and Eli Lilly.

Beyond Tactique, Linda created You Matter to Me Day in 2010 to honor two friends; people across the globe participate in this annual day of observance every October 7th. In 2012, Linda, a huge fan of international television shows, launched The British TV Place, the first of her “TV Place” branded TV news websites, which also include The Down Under TV Place, The Euro TV Place, and The Global TV Place.