The story of Tactique started when I was getting my undergraduate degree in Radio and Television (now Communications) at The George Washington University, although I didn’t realize it at the time. That’s when I began creating résumés and cover letters for friends and fellow students. Their successes in getting interviews – and landing jobs – triggered the idea to turn this favor thing into a business. The entrepreneurial bug had bitten, but the business of résumés wasn’t a business… yet.
What came first was a career in agency- and client-side advertising and marketing with companies such as BBDO in New York City and IBM in Atlanta. My agency clients ranged from small companies, such as French publishing company Nouvelles Images and tech start-up RelevantKnowledge, to large international corporations, including Coca-Cola, DuPont, Eli Lilly, Maxell, and Polaroid.
Fast forward to 1999, when a particular “What if…?” question prompted me to establish Tactique, Inc., a consultancy that served a wide range of B2B, B2C, and nonprofit companies with marketing, communications, and writing-related services. As for my résumé services, which I’d continued since college, they officially came under the Tactique banner in 2010.
In July 2015, the focus of Tactique was narrowed to clients’ GTD (Get Things Done) projects and résumé services, because these are the types of assignments I truly enjoy.
About Linda Jew
In honor of two friends, I created You Matter to Me Day, the annual day of observance that people across the globe have been participating in since 2010.