Tactique has served a wide range of B2B, B2C, and nonprofit companies since the consultancy was established in 1999, including international, national, regional, and local companies in the education, entertainment, health, property management, retail, and technology industries.
Prior to launching Tactique, Linda Jew spent fifteen years in agency- and client-side advertising and marketing with companies such as BBDO and IBM. Clients ranged from small companies, such as French publisher Nouvelles Images and tech start-up RelevantKnowledge, to multinational corporations, including Coca-Cola, DuPont, Eli Lilly, Maxell, and Polaroid.
Linda brought her résumé services business under the Tactique banner in 2010. This was the same year that she honored two friends by creating You Matter to Me Day, the annual day of observance that people across the globe participate in every October 7th.