Below are a few projects and engagements involving analysis, infrastructure, and other areas of business operations that I have worked on in various industries.
Spot-On Planning: Developed and executed a national, multi-region recruitment plan for a new Eli Lilly osteoporosis drug clinical trial, working with a defined target, strict budget, and hyper-local geographic parameters. The campaign exceeded goals for both qualified candidates and participants across all regions. The client stated that this was the most successful clinical trial recruitment effort to date.
Opportunity Identification: An example of something small making a big difference: Concepted and created the Web Calculator product at Relevant Knowledge, collaborating with the development team to build the tool’s features and with the sales team to bring the offering to market. Resulted in a 325% sales increase vs. previous quarter.
System Integration: Along with the president of Hallelujah Acres and the Christian health products company’s department directors, reviewed business systems and determined the need for upgrades across the board. Co-led with the IT Director the company’s transition from legacy systems to a single, robust data system for communication, customer, financial, inventory, and sales management, allowing team members to work seamlessly within their areas as well as cross-functionally across the organization.
Strategic Redirection: Reviewed the client’s advertising plan for a new Polaroid camera promotion and determined the numbers would be better if we pivoted from using a Sunday supplement to using television. Researched the costs, developed a TV plan with the print budget, presented the recommendation, and got it approved. The campaign overdelivered the sales goals. The client ran the promotion a few times a year for several years afterward.
Acknowledgments
“Merwyn and I are thrilled about the new client and $100,000 contract we won through the sales presentation you wrote. Your research on infomercials was extensive, and your translation of our capabilities into language a non-film expert like the client could easily understand made our value crystal clear. You positioned us exactly where we needed to be to win the business. We’re especially grateful that you stepped in on short notice and delivered such a polished, persuasive presentation. Stellar work all around.
“I cannot wait to use your services again.”
— Tom Barkstedt, Principal, StoryArts Films, LLC (Former Creative Director, Blue Ridge Motion Pictures)
“Linda has deep multi-disciplinary expertise, but I have worked with her on multiple projects focused on her marketing expertise. Our first collaboration helped my old company gain regional, then national recognition while our second collaboration helped streamline and focus what had previously been disparate marketing messages for my current company.”
— Todd Sharp, Field CTO & Principal Executive Advisor, Global Value & Transformation Team. Amazon Web Services (Former CEO, Engage, Inc.)
“I first had the pleasure of working with Linda when I was at Stonebriar Centre and The Shops at Legacy. Her creativity, writing skills, and ability to analyze and translate seemingly insignificant details into marketing intelligence greatly supported my efforts in expanding and solidifying the value of both brands. Traffic for our tenants and events increased, as did social media engagement among visitors to both properties.
“As I moved on to other roles, including at Emory Point and later my consultancy, I continued to work with Linda on projects large and small, from managing marketing budget details to collaborating on high-profile initiatives that included community, university, and federal agency partners and large-scale ticketed events that sold out quickly.
“Linda is a partner that you can count on, and her commitment to a company’s success makes her a tremendous asset to any organization.”
— Stacy Schuch, Director of Sponsorship & Brand Strategy, McLemmon Group
As in the for-profit world, so, too, in the world of community and civic organizations:
“I applaud Linda for taking the initiative to create the standard operating procedures (SOP) guide for a board committee when she recognized the need to formally document the process and streamline it. The time and dedication she invested in developing the SOP truly shows. She provided clear, comprehensive guidance on all required procedures, leaving no room for confusion. Her attention to detail and thorough explanations make the document easy to understand and follow.
“As a result, all procedures can now be handled consistently, regardless of who is responsible for them. The SOP is an invaluable reference for the committee and will continue to serve as a reliable guide moving forward.”
— Julie S., Board President, Condominium Association