My marketing support helps shape initiatives before launch and makes sense of results after execution. It is for busy professionals and organizations that need experienced input on specific marketing initiatives while retaining full strategy ownership, channel management, and ongoing execution.

This work is particularly helpful when an initiative needs an objective perspective and advisement on structure, messaging, and risk points before launch, or when results need to be reviewed and understood after execution to inform future efforts and decisions.

My analytical, advisory, and project-based marketing support includes:

• Marketing advisement, including pressure-testing plans and identifying risks.
• Promotion planning for specific initiatives or events.
• Marketing-related writing (see Writing page for details)
• New business pitch advisement, focused on structure, messaging, and positioning.
• Marketing project management for defined initiatives.
• Marketing performance review and interpretation.

Clients bring me in when they want to make well-informed decisions, avoid unnecessary missteps, and ensure marketing work is grounded in how it will actually be executed and evaluated. The result is sound direction, thoughtful input, and perspective that supports informed decision-making, both before work begins and after it’s been completed.

“I first had the pleasure of working with Linda when I was at Stonebriar Centre and The Shops at Legacy. Her creativity, writing skills, and ability to analyze and translate seemingly insignificant details into marketing intelligence greatly supported my efforts in expanding and solidifying the value of both brands. Traffic for our tenants and events increased, as did social media engagement among visitors to both properties.

“As I moved on to other roles, including at Emory Point and later my consultancy, I continued to work with Linda on projects large and small, from managing marketing budget spreadsheets to collaborating on high-profile initiatives that included community, university, and federal agency partners and large-scale ticketed events that sold out quickly.

“Linda is a partner that you can count on, and her commitment to a company’s success makes her a tremendous asset to any organization.”

– Stacy Schuch, Director of Sponsorship & Brand Strategy, McLemmon Group

To discuss how I can support you with your marketing, please email me your initial thoughts and we can go from there.