Below are representative projects and engagements regarding strategic positioning, operational execution, and measurable outcomes across sectors.

Executive Leadership Positioning

Engaged by a senior public-sector executive to support a return to the private sector. Repositioned narrative and board-facing materials to translate public-sector leadership experience into alignment with corporate growth objectives. The client secured a CEO appointment with a private equity firm.

Institute of Museum and Library Services (IMLS)

Engaged by federal government agency to lead a large-scale closeout project involving 1,800+ single- and multi-year grants. Given authority to approve federal financial forms and final closeout packages. Rehired directly as a Subject Matter Expert (SME) for subsequent closeout project. Entrusted with producing training documents for staff and grantees and contributing to grants administration manual update. Completed both projects before deadline.

Eli Lilly (via BBDO)

Contributed to a national, multi-region clinical trial recruitment initiative. Developed and executed a demographically-aligned media plan within defined budget and geographic parameters. The campaign exceeded goals for applicants and qualified participants across all regions. The client stated that this was the most successful clinical trial recruitment effort to date.

Hallelujah Acres

Contracted by health products company to serve as Marketing Director. Collaborated cross-functionally with president, creative director, and other department heads to develop and implement branding and growth initiatives. Multi-faceted campaign contributed to 800% marketing return on investment (ROI) during contract period.

Career Positioning

Engaged directly by displaced faculty and administrators following the unexpected closure of their school. Crafted targeted résumés and provided positioning support. A few received two job offers in a highly-competitive job market, including a teacher who expanded the search beyond classroom roles, accepted a position in education sales, and successfully transitioned into a new and better-paying role.